Spring is a terrific time to conduct a fundraising campaign. The emphasis on new beginnings and longer days offers organizations an opportunity to remind their supporters how important they are to the mission. It is also a way to follow up with donors that did not give at the end of the year or reach out to new audiences. Here are a few tips: (click the link to read more)
- Keep your spring appeal simple and short. Plan to send a letter and a return envelope or, for those who do most of their fundraising online, send direct and personal messages over a three-week period. This will go a long way for donor cultivation and retention.
- Be sure to keep the appeal focused. The campaign should support a specific, attainable organizational need. It is the perfect opportunity to raise attention and funds for a particular effort or project that allows donors to help meet its financial goal.
- Find ways for your donors to engage with your Spring fundraising campaign beyond just giving money. Does the project or program you are asking for funding have volunteer opportunities? Providing ways for supporters to play an active part in your organization is another tool to garner support and build pathways for recurring donations.
Conducting an appeal during the spring provides organizations another way to contribute toward their fundraising goals and is an opportunity to stay connected to your supporters. It’s not too late to start planning this effort today!
